The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts. There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice).
DURATION
1 Year(s)
FEES
£23,248
EXAMS
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