For a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice.

• DURATION

  3 years

• FEES

  CHF 9’350.- per term

• EXAMS

  IELTSTOEFL