The admissions committee should be hooked to your SOP from the introductory paragraph only.
The document should be unique and not a copy of online SOP samples.
Mention and discuss your published papers or successful projects.
Specific format adhere to the university's format and word limit guidelines to avoid rejection chances.
Be honest about your achievements any exaggeration would lead to rejection.
Grammatical errors can lead to the admissions commitee to reject your application.
Your SOP should be an easy to read personal story.