With exciting lectures in the areas of management fundamentals (business studies & economics), basic skills (rhetoric & project management) as well as industry-specific focal points, the course provides you with a business management basis with individual focus. For example, lectures are offered in the areas of digital business, data science or software engineering.
The course offers you comprehensive knowledge and skills in the basics of management (business administration, economics), soft skills (personal and social skills), foreign languages and individual focuses. Here you can choose between a variety of topics such as Business Communication, E-Business, Human Resources Management or Consulting.
The course promisses you a business management basis with individual orientation, lectures in the areas of management basics (business studies, economics), soft skills (personal and social competences), foreign languages as well as industry-specific focus. For example, lectures are offered in the areas of financial management, corporate structuring or international financial reporting.
Constant developments, such as the Web 3.0, present online marketers and digital marketing managers with new opportunities and challenges. The Digital Marketing degree program meets all requirements of a future-oriented marketing education. You will acquire targeted expertise in areas such as digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also learn about and apply trend topics such as audio marketing and messenger marketing.
In four semesters, including a semester abroad and a practice-oriented master's thesis, the Master in Entrepreneurship prepares you intensively for the requirements and tasks of business management. In addition to modules in governance, project and growth management or financing, you will also be trained in specific topics such as succession management. Before you go into your semester abroad, you will work on a start-up in a practical project and develop a mature business plan.
The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester you will get to know different sales structures, but also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of customer relationship management, brand management and design management are built on this.
In the first two semesters you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research. The third semester takes you abroad to one of our partner universities
During the first two semesters studying at ISM, you will deepen your already acquired business administration knowledge and learn how to convince the client of your strategy proposals with your competences in consulting projects. In order to sharpen your profile, you can choose your own major in International Controlling, International Operations or Digital Marketing.You will spend the third semester at one of our numerous partner universities abroad
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